*Creating an INITIATIVE to
INVEST in FEMALE FOUNDERS — with the actual PEPSICO.
(You know, the drinks people.)

linehouse-london-pepsico-womanmade-female-logo.jpg

*PEPSICO

idea creation,

naming,
visual identity,
cheerleading.

PepsiCo has always championed diversity and innovation, and was keen to start investing in entrepreneurs within the food and beverage space, specifically female founders: think Stacy’s Pitta Chips (Cinnamon Sugar 4EVA! All hail Stacy).

They tasked us with creating a name and a brand for this global initiative. Enter Womanmade, a community dedicated to giving female founders peer-to-peer mentorship, access to tools, relevant content and expert guidance. And in just one year, we’ve organically grown the community to more than 2,300 female entrepreneurs.

linehouse-london-pepsico-womanmade-book-open.jpg

The logo we created shows ‘WM’ as the XX chromosome (we’re still pretty chuffed about that lucky find). 

linehouse-london-pepsico-womanmade-type-treatment.jpg
linehouse-london-pepsico-womanmade-icon.jpg
Artboard 1speechmarks_edited.png

With FEMALE ENTREPRENEURS receiving only 3% OF VENTURE CAPITALIST FUNDING, we are proud to create more opportunities for women in the food and beverage industry through programs like the WomanMade Challenge.

Ciara Dilley,

Vice President of Marketing

PepsiCo

In March 2020, the inaugural Womanmade Challenge awarded $100,000 in business grants to three female entrepreneurs.

linehouse-london-pepsico-womanmade-ciara-dilley-keynote-speech.jpg

Ciara Dilley, Vice President of Marketing at PepsiCo, presenting the new initiative.

linehouse-london-pepsico-womanmade-socialmedia.jpg

We created the concept, name and logo. An American agency, Ma’am, was enlisted to apply these to various online and printed materials.

Artboard 1speechmarks_edited.png

We are so very proud of the work that Gina did on developing the strategy, story and incredible visual identity for our WomanMade program. They created an amazing identity that brought our idea to life in a distinctive yet empathetic manner. I would highly recommend working with them.

Ciara Dilley,

Vice President of Marketing

PepsiCo

PepsiCo_black.png

we've made other things, as well.

Artboard 2arrow.png