*BOMB AZZ LEMONADE

brand strategy,

visual identity,

verbal identity,
web design and build,

packaging design,

lemon squeezing

​

Bomb Azz Lemonade came to us with an amazing product, a big azz contract with 7Eleven stores and absolutely no brand. We welcomed them with open arms. 

The trouble was, that America place is pretty damn big, not to mention a very, very, very tough place to stand out as a small startup lemonade. So we started by studying that pesky competition. We dug deep and realised that most brands were family orientated and had an earthy/farm feel to them. 

Enter Bomb Azz Lemonade.

A bold, brave brand for Millenials and Gen Z. Everything we created had an anti-cute, anti-farm aesthetic. So Bomb Azz Lemonade would stand out on the United Shelves of America.  

We also highlighted their very special niche. Bomb Azz Lemonade only hires adults with disabilities, who normally can’t find paid work. A lemonade that does good and tastes good. 

How refreshing is that?