*QUESTION: CAN IT BE SHORTER?1 min read‘Just do it.’ ‘Mind the gap.’ ‘Got milk?’Whatever the message, shorter is better. No waffle, no nonsense, no big words. Short means clear. It means you’ve spent time on it, so others don’t have to. Whatever the text, keep asking: can it be shorter?
‘Just do it.’ ‘Mind the gap.’ ‘Got milk?’Whatever the message, shorter is better. No waffle, no nonsense, no big words. Short means clear. It means you’ve spent time on it, so others don’t have to. Whatever the text, keep asking: can it be shorter?
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